The digital marketing industry is dynamic and ever-changing.
This is why you must keep up with new advancements in the sector. The last thing you want, especially if you have a startup business, is to lag behind and watch rivals get ahead, simply because they’re better informed.
So what's the best way to determine the new changes in your industry?
The easiest way to ensure your business stays relevant is to keep abreast of key marketing statistics.
I've compiled a list of crucial digital marketing statistics to help you make better decisions.
93% of all online interactions start with a search engine.
This shows just how important it is to invest in proper SEO practices as this can increase your ranking on Google and other search engines. Essentially, ranking your company or business website high on search engines can turn out to be the best form of advertising for your product or service.
Google gets more than 77,000 searches every second.
According to Internet Live Stats, the average number of people who use Google on any given day is 77,000. This translates to at least 2 trillion searches within a year. What this means is that one of the best search engines to leverage is Google. If your website ranks high on this search engine, you’re likely to get more organic traffic.
72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
It’s not enough to create content and post it on your website. You should also be mindful of how relevant it is if you want it to make the most of your SEO strategy. Here’s the deal: with good content, you have a better chance of building trust with your clientele, which can translate to a lead.
Email Marketing Statistics
In 2018, at least 281 billion emails were sent and received each day.
Some business owners have the false notion that customers don’t like being reached out to via email. This has led many to believe that email marketing is not as effective as other strategies.
But, recent statistics have proven otherwise. Statista reveals that in 2018 alone, 281 billion emails were received every day and that this figure may increase to 347 billion by 2022. This proves that emailing is still one of the best ways to reach your audience.
On average, the open rate for welcome emails is 82%.
Based on the latest research carried out by GetResponse, welcome emails are opened at least 82% of the time. This is a crucial metric to consider as it determines whether your email marketing campaign is working or not.
Your email open rate is directly related to your CTR or click-through rate. So the more subscribers that open and read your emails, the more they’re likely to engage with your company either by purchasing your products or researching more about your products.
The average number of people who open their emails via mobile devices is 49%.
If you use email marketing to advertise your brand, you should ensure that all your emails are mobile-friendly. This is because a good number of people open emails via these devices.
Personalized emails deliver transactional rates that are up to 6 times higher than non-personalized emails.
If you’re a business owner, you’ll encounter different customer, whose differences will extend beyond their demographics. To establish trust with each of these clients, you should consider sending personalized instead of generic emails.
Social Media Marketing Statistics
There are 3.2 billion social media users every day.
If you’ve been underestimating the power of social media platforms to advertise your products or services, you might want to give it a second thought.
According to Emarsys, there are 3.2 billion social media users who are active every day, which translates to about 42% of the population. If you’re adept in social media marketing, you could reach a greater audience and help your business reach new heights.
98% of sales reps are reaching their quotas through social selling.
Sales techniques should evolve to meet the ever-changing behavior of consumers. If you’re a sales agent, one of the techniques you can embrace is using social media to connect and engage with potential clients.
As research has shown, nearly 98% of sales representatives, who have over 5,000 LinkedIn connections find it easy to achieve or exceed their quota.
An average of 142 minutes is spent on social media every day.
Whether you’re browsing through dozens of unending Facebook feeds or posting your favorite picture on Instagram, there’s no question that you access your social media accounts every day. But, just how much time do you spend on these platforms?
In an analysis done by the Global World Index, it was found that individuals spend an average of 2 hours and 22 minutes on social media. For business owners, this means you can leverage your social media accounts to market your brand, gain more followers and ultimately, enjoy the profits that come with this.
If you provide your customers with a positive social media experience, they’re likely to recommend it to others.
One of the greatest perks of social media marketing is that it’s economical. In addition to that, you get access to an audience that can be your best ambassador.
According to HubSpot research, at least 71% of customers who receive a good experience with a brand via social media, are likely to recommend it.
In July 2020, Yieldify conducted research with 400 eCommerce leaders across the UK and US.
Here are some of their key findings:
- Over 74% of companies surveyed already have a website personalization program in place.
- In 2020, retention (58%) has overtaken conversion (55%) and acquisition (45%) as the key goal for website personalization.
- Only 54% currently use AI-driven predictive segments. However, this was identified as an area of high potential growth, as 89% expected to be using it by the end of next year.
- The three biggest obstacles that stand in the way of scaling a personalization strategy are: A lack of expertise (37%), limited functionality (36%), and a lack of time (35%).
Mobile Commerce Statistics
A substantial portion of the population- at least 96% – own a mobile phone.
A study done by the Pew Research Center reveals that at least 96% of the American population owns a cellphone. To break it down, 81% own a cellphone while 15% own a cellphone that is not a smartphone. This means that businesses have a chance to reach a broader market using mobile marketing techniques.
Over half of all online purchases are now completed using mobile devices.
With mobile shopping on the rise, this is the best time to ensure your website is completely optimized for mobile viewing and transactions.
To illustrate just how important it is to make your marketing channels mobile-friendly, consider this – more than 40% of online transactions were performed on a mobile device within 4 months.
51% of consumers make use of mobile devices to identify new brands and items on the market.
Mobile devices have changed the way consumers search for products, engage and shop. In a recent survey, up to 51% of consumers claimed that they now use their mobile gadgets to find new brands and products.
88% of consumers don’t resume to a website following a bad experience.
There’s nothing more frustrating than navigating through a site that is not mobile-friendly. Often, the content extends beyond the width of your viewing angle, forcing you to swipe across to be able to read the long lines.
If your website is not mobile-responsive, now might be a good time to fix that. Based on research, 88% of customers don’t bother returning to a website if they’ve had an awful experience. Similarly, 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site.
This means that you should strive to improve the mobile experience that your customers have. Ensure your site has a fast load time, is easy to navigate and displays content in an easy-to-read manner.
Since the digital marketing industry is always changing, you must keep up-to-date with the most recent research and trends.
I hope these statistics will give you insight into the digital marketing world and shed light on some of the marketing strategies that your rivals use. They’ll also give you ideas that you can adopt to help your business remain competitive, and perhaps even get ahead of the curve.